STRATEGIC MANAGEMENT IN THE AGE OF DIGITAL TRANSFORMATION: The Keys to Success in a Constantly Changing World

الملخص

Dr. Djellal Ameur Nezha's book, " STRATEGIC MANAGEMENT IN THE AGE OF DIGITAL TRANSFORMATION: The Keys to Success in a Constantly Changing World," is a thorough exploration of management principles, delving into theories, contrasting traditional and human resources schools and introducing other managerial approaches. The book progresses to illuminate the world of management and managers, defining roles, skills, and challenges in contemporary organizations. The section on strategic management covers strategy, the business environment, and success criteria. The narrative then turns to future challenges, emphasizing the strategic manager's role in change management. Economic challenges are examined, including technology, sustainability, and demographic shifts. The book concludes with a synthesis of critical insights, making it a valuable resource for leaders and students of management.