The Dead Horse Theory: The Courage to Embrace Change

Résumé

The Dead Horse Theory uses the “dead horse” metaphor to explain why people and organizations keep investing in failing projects, strategies, habits, or relationships. It examines drivers like sunk costs, emotional attachment, and organisational culture, then offers practical methods to recognise when something is no longer viable and to pivot decisively. The book includes evaluation tools and structured decision approaches, and illustrates lessons through real-world examples and case studies.